The WOW Academy
John Dwyer from the Institute of "WOW” shared some of his secrets to success in last night’s Marketing Masterclass.
One of John’s highest profile clients is the Greater Building Society, for which John secured superstar, Jerry Seinfeld, to be spokesman.
John explained how he used "wow factor” thinking when he convinced Seinfeld to come on board with the Greater. A relatively small Australian bank was now being promoted by one of the biggest stars on the planet with the power of effective marketing!
We’ve collected some of our favourite essentials from the evening & featured them below:
> Determine your WOW factor (your POD)
> Assemble a Marketing Plan
> Reward your loyal customers
> Value Adding > Price Discounting
As a small business owner, you understand that these little strategies take time. If you need this extra time to nurture & grow your business; you can trust us with your bookkeeping and tax while you discover and unleash your unique WOW factor.
JD is a great speaker and we really enjoyed listening to his advice and experience. Click here to find out more about WOW Factor Marketing.
Click here to find out more about our fully mobile bookkeeping services.